Advanced

Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of four semesters (or six quarters) of college-level Spanish at their home university in the U.S.

This course is designed for creativity. Motivation of creativity. Knowledge of the various methods of creation and execution of advertising messages based on the theory of social communication and sciences. Utilizing methods as key instruments in the production of audiovisual, auditory, and graphic messages. Strategy of communication and creative strategy. Creative resolution. Styles of campaigns. Resources and creative languages.