Mass media represents one of the most dramatically changing growth sectors in the
world today. This course gives the opportunity to students to study the unique challenges
of managing media organizations in a fast-paced global environment. Focus is on the
market analysis, planning, organization, financial management, promotion, distribution
and human resource management of media organizations. Particular emphasis will be
placed on the Appreciative Inquiry model as applied to media companies.
Pre-requisite: CMM 102E