Examines the specificity and characteristics of the various mechanisms that have
arisen under the cover of corporate communications. Particular attention is paid to
strategy development and evaluation in corporate communications, with students
researching and assessing the quality and nature of the communication flow within an
organization or company of their choice. Public relations are discussed by evaluating
numerous cases (from corporations to media empires) that call for a number of
possible strategic PR responses. Includes practicals.
Pre-requisite: CMM 104E