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San José

Courses with Costa Ricans at Veritas University - Winter 3 2009
Advertising Psychology

48
Language Level: High Advanced
Placement Exam Required
Advertising Psychology [ADDS 603]
Language of Instruction: Spanish
Course taken with: Primarily Local Students
Veritas University (San José, Costa Rica)

Course Description

Hours & Credits

48

Hours of Instruction

3

Semester Credit Units

4

Quarter Credit Units

Prerequisites and Language Level

Note: A placement exam will be required when you arrive on site.

High Advanced
This course is designed for students who have completed or tested out of a minimum of five semesters (or seven quarters) of college-level Spanish. However, students must take a placement exam to determine the course level into which they will be able to enroll.

Overview

This course focuses on the knowledge of the relationship between public, market,
psychology, and processes such as motivation, perception, personality, as part of
critical and creative methods of advertising strategies.