Taught In English

There is no language prerequisite for courses at this language level.

COURSE DESCRIPTION:
This course is a "capstone" on today's visual arts putting the emphasis on both the variety and
complexity of emerging artistic practices, and the very unique kind of entrepreneurs artists are.

COURSE OBJECTIVES:
The objective of this course is on one hand to help students to apprehend current art works, to
bring out and unleash their own artistic streak and to comprehend the society we live in through
a different but, most of the time, accurate prism, i.e. art; on the other hand to grasp the idea that
being an artist implies a specific type of management, based on intuition.

INSTRUCTIONAL METHODOLOGY:
The course will be developed through lectures, debates with guest artists, case studies and
individual/group presentation of various assignments. The following topics will be covered in class:

- Introduction: is there a single definition of art?
- Art Nouveau and Art Deco : a radical break in the history of architecture
- Pop Art
- Land Art
- Media Art
- Digital Art
- Video Art
- Bio Art
- Light as a medium
- Street Art

TEXT: The Art Firm: Aesthetic Management and Metaphysical Marketing, Pierre Guillet de
Monthoux, Stanford University Press, 2004 (408pp.)

EVALUATION: the final grade will be made up of individual/group presentations of cases
(30%) and a final examination (70%).