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Florence

Business, Studio Art and Liberal Arts - Winter 1 2010
The Client: Customer Relation Management

45
Language Level: Taught In English
The Client: Customer Relation Management [HP HT TC 360]
Language of Instruction: English
Course taken with: International Students
Florence University of the Arts and Apicius International School of Hospitality (Florence, Italy)

Course Description

Area of Study

College of Business > Hospitality Management

Hours & Credits

45

Hours of Instruction

3

Semester Credit Units

4

Quarter Credit Units

Prerequisites and Language Level

Taught In English
There is no language prerequisite for courses at this language level.
none, although a background in Interpersonal Communication would be useful.

Overview

An examination of personal and small group communication with particular emphasis on methods of perceiving information and transmitting messages, in order to secure the loyalty of the customer ('fidelization'). We will also study the importance of 'role playing' by staff in the Hospitality Business with the aim of attaining and consolidating the customer-client relationship.Students will receive an overview of the ways in which people communicate with each other and an introduction to the various skills needed to communicate effectively in the workplace. An analysis of the two basic principles of the Quality System: "Quality is a Bottom-Up Model" and "Do what you have to do correctly the first time" will receive particular emphasis. Students also learn about decision-making in groups, and forces that influence group behavior.