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Florence

Business, Studio Art and Liberal Arts - Year 1 2009-2010
Introduction to Mass Communication

45
Language Level: Taught In English
Introduction to Mass Communication [CP MC MC 300]
Language of Instruction: English
Course taken with: International Students
Florence University of the Arts and Apicius International School of Hospitality (Florence, Italy)
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Course Description

Area of Study

College of Communications and Publishing > Mass Communication

Hours & Credits

45

Hours of Instruction

3

Semester Credit Units

4

Quarter Credit Units

Prerequisites and Language Level

Taught In English
There is no language prerequisite for courses at this language level.

Overview

This course is an introduction to the discipline of Mass Communication. The course includes a historical and theoretical overview that begins in the early part of the 20th century, continues through the rapid development of mass communication over the last 50 years, and concludes with current issues and concerns. The nature, structures, roles, processes and effects of mass media will be examined with primary emphasis given to radio, television, film and print media. The effects of mass communication on society will be examined and social and professional ethical issues will be discussed. Comparisons will be made between the mass media in Europe and that of North America.


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