Superior

Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of 2 upper-division college-level Spanish courses at their home university in the U.S.

This course is divided along topics which include: fundamentals of commercialization, demand and the market, segmentation of the market, consumer behavior, introduction to market research, commercial politics: product politics, politics of prices, politics of distribution, politics of communication, marketing mix and commercial combination.