Superior

Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of 2 upper-division college-level Spanish courses at their home university in the U.S.

This course is divided along several topics which will be covered throughout the semester: I International environment: the necessity of International Marketing, economic, legal, political, and financial factors that affect the international environment, II Activities of International Marketing: the process of exportation, adaptations of international products, strategies for the setting of exporting prices, international communications, international channels of distribution.