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Salamanca

Individualized Studies With Spaniards - Year 3 2008/09
Techniques of International Mercantile Research

Language Level: Superior
Techniques of International Mercantile Research
Language of Instruction: Spanish
Course taken with: Primarily Local Students
University of Salamanca (Salamanca, Spain)

Course Description

Area of Study

Business and Economics

Prerequisites and Language Level

Superior
Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of 2 upper-division college-level Spanish courses at their home university in the U.S.

Overview

This course is divided into two main sections each covering the following topics: Part I: Commerce Research: foundations and methodology of commerce research, sources of information analysis of information Part II: International Market Research: dimensions of international market research, process of research, availability and use of information on an international scale, information systems of multinational marketing.