Superior

Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of 2 upper-division college-level Spanish courses at their home university in the U.S.

This course covers the following topics: Market Research: process of market research, plan, design, and development of market research, Techniques of Obtaining Information: classification of information sources and other sources , Qualitative Techniques: group dynamic, in depth interviews, project techniques, Quantitative Techniques: questionnaires, surveys in person, by telephone, and by mail Commercial Experimentation: causality relations, experimental designs, experimentation process, Report and Measurements: fundamental concepts of reports, basic scales of measurement, construction of scales of multiple items.