Superior

Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of 2 upper-division college-level Spanish courses at their home university in the U.S.

This course includes topics such as the following: the strategic role of marketing, business strategies and its implications in marketing, the dynamics of industry and strategic change, segmentation and fixing of the objective market, implementation and control of strategies and marketing programs, formulation of market strategies.