Advanced

Prior to enrolling in courses at this language level, students must have completed or tested out of a minimum of four semesters (or six quarters) of college-level Spanish at their home university in the U.S.

OBJECTIVE
To improve one’s comprehension of Spanish in a business environment, and also to enrich one’s commercial vocabulary. Emphasis will primarily focus on the development of oral skills; however, other business skills will also be addressed.

PROGRAM
TOPIC 1--BUSINESS
1.1. Typology
1.2. Organization
1.3. Decision making
1.4. Brief history of Spain’s economy (c. XX)

TOPIC 2--HUMAN SUBJECTS
2.1. The job interview
2.2. Resume and cover letter
2.3. Present situation of the labor market

TOPIC 3--COMERCIO EXTERIOR
3.1. The markets
3.2. Different cultures
3.3. Communication
3.4. Importation and exportation
3.5. The internationalization of business
3.6. The idea of a country brand (the effect of “made in”)
3.7. Negotiation. Different cultures.
3.8. The Euro
3.9 The European brand and the extracommunitarian brand.

TOPIC 4--MARKETING AND PUBLICITY
4.1. The marketing mix and the laws of marketing
4.2. Product
4.3. Promotion
4.4. Price
4.5. Distribution

TOPIC 5--BANKING AND THE STOCK MARKET
5.1. Banking products
5.2. The stock market

TOPIC 6--TOURISM
6.1. Characteristics of tourism and other topics pertaining to tourism

EVALUATION
25% final exam
25% midterm exam
25% homework and class participation
25% commercial, business, and sector presentations

ATTENDENCE
Class attendence is mandatory