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Course Description
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Course Name
Analytical Techniques for Tourism
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Host University
University of the Western Cape
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Location
Cape Town, South Africa
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Area of Study
Hospitality, Statistics
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Host University Units
10 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4.5
Hours & Credits
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Overview
Main Content:
? Basic statistical techniques - frequency tables, correlation and regression analysis, cross-tabulation
? Statistical techniques for analyzing tourism markets, forecasting tourism demand and
market segmentation
? Graphical techniques for displaying tourism data - pie charts, graphs, tables
? GIS techniques for mapping tourism data - tourist flows, supply and demand, impactsMain Outcomes:
At the end of this module students will be able to:
? demonstrate an understanding of the various techniques used to analyze statistical data in
tourism research
? demonstrate an understanding of the various techniques used to display tourism data
? demonstrate their knowledge of techniques for mapping tourism data
? use SPSS and Geographical Information Systems computer packages to perform the above
taskPre-requisites: At least 3 second year modules in Tourism
Breakdown of Learning Time:
Contact with lecturer/tutor: 24 hours
Assignments & tasks: 40 hours
Tests & examinations: 6 hours
Self study: 30 hoursAssessment:
Class tests: 25%
Assignments: 25%
Examinations: 50%
Course Disclaimer
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.