Business Research Methods

Fudan University

Course Description

  • Course Name

    Business Research Methods

  • Host University

    Fudan University

  • Location

    Shanghai, China

  • Area of Study

    Research Methodology

  • Language Level

    Hours & Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The course provides students an overview & experience in qualitative research methods. An briefing of quantitative methods will be presented, as well as a comparison between quantitative and qualitative research. The focus of this course, though, is on the different methods of qualitative research and field application. The range of topics will be broad, including case study, literature review, content analysis, particiapnt and non-participant observation, in depth interviews, focus groups and qualitative based forecasting


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