International Marketing

Fudan University

Course Description

  • Course Name

    International Marketing

  • Host University

    Fudan University

  • Location

    Shanghai, China

  • Area of Study

    International Marketing

  • Language Level

    Hours & Credits

  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0
  • Overview

    Upon completion of the course, students are supposed to: 1)have a broad understanding of marketing and its essential role; 2)be equipped with practical skills of marketing strategy planning; and 3)develop skills in communication, presentation, and analysis.
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