Service Marketing

Fudan University

Course Description

  • Course Name

    Service Marketing

  • Host University

    Fudan University

  • Location

    Shanghai, China

  • Area of Study


  • Language Level

    Hours & Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course offers a chance of learning marketing knowledge in the service era from both theory and cases and transferring these ideas to individual own situation of Fudan undergraduate students majored in marketing. The course is committed to reach the following goals gradually and ultimately with the common efforts of the students: Course Syllabus of Service Marketing, 2018, QLJ & FXC @ Fudan University 2  Introducing the students to key service marketing concepts and facilitating them to have overviews with a framework of theoretical knowledge.  Developing students’ abilities of studying fast-moving marketing situations, in particular, China as an immature market and an emerging market in service industry as well.  Enhancing students’ skills in thinking and decision-making with service marketing perspectives and insights in the complex service environment.

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