Pusan National University

Course Description

  • Course Name


  • Host University

    Pusan National University

  • Location

    Busan, South Korea

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Objectives
    1. to familiarize students with marketing communications: common practices and terminology. understand advertising management concepts/theories and apply them to the broader Integrated Marketing Communications (IMC) practices.

    Course Description
    This course is to provide students with an opportunity to gain an understanding of advertising and other marketing communications practices and their effectiveness as a marketing tool. The emphasis is on understanding ‘when, why, and how’ advertising works as part of Integrated Marketing Communications (IMC).

    Required textbook
    Belch, G. E. & Belch, M. A. (2015). Advertising and promotion: An Integrated Marketing Communications perspective (10th ed.). McGraw Hill.