Global Marketing Management

Pusan National University

Course Description

  • Course Name

    Global Marketing Management

  • Host University

    Pusan National University

  • Location

    Busan, South Korea

  • Area of Study

    Business Management, International Marketing, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Objectives
    This course serves as an undergraduate-level introduction to global marketing management & analytics. The primary objective of the course is to provide a framework for managing marketing operations across borders. Emphases will be given to the analysis of international markets, their respective consumers and environments, and the marketing management required to meet the demands of true global markets in a dynamic and ever-changing setting. In particular, students will focus on various global marketing cases & analytical skills.

    Course Description
    This course covers a mix of case analyses designed to convey a global marketing issues and the analytical skills to understand global market. In the course we will use a variety of cases from several materials which are designed to introduce global marketing issues. Cases will allow us to examine, in detail, the application of particular concepts and principles. Also, there will be a group work with an emphasis on students working in groups to apply a global marketing concepts to the specific phenomenon of their choice.

    Course Design
    Presentation: To give a pragmatic focus to the course, a series of cases will be discussed. This will require assigned students to prepare for presentation and discussion based on the pre-assigned topic.
    Term Project: All students are required to complete a term project along a chosen topic.
    Class Participation: The grade will be based on the instructor’s assessment on the frequency and quality of her/his participation during the class.