Contemporary Topics in International Business: Marketing

Pusan National University

Course Description

  • Course Name

    Contemporary Topics in International Business: Marketing

  • Host University

    Pusan National University

  • Location

    Busan, South Korea

  • Area of Study

    International Marketing, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Objectives
    This course explores the principals of marketing and how this area is transitioning in the era of social media and digital communication. By the end of the course, students should know how to make a marketing plan and what approaches are needed to successfully market a product or service.

    Course Description
    The class text and assigned readings provide background for lectures. Students’ grasp of key concepts will be enhanced through classroom discussion, presentations, and case studies. Skills in applying this knowledge to practical situations will be developed through
    tasks involving theoretical workplace problems and mini-projects.

    Required Textbooks
    None. Reading Material will be distributed digitally