Contemporary Topics in International Business: Marketing
Pusan National University
Busan, South Korea
Area of Study
International Marketing, Marketing
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits0
Recommended U.S. Quarter Units0
Hours & Credits
This course explores the principals of marketing and how this area is transitioning in the era of social media and digital communication. By the end of the course, students should know how to make a marketing plan and what approaches are needed to successfully market a product or service.
The class text and assigned readings provide background for lectures. Students’ grasp of key concepts will be enhanced through classroom discussion, presentations, and case studies. Skills in applying this knowledge to practical situations will be developed through
tasks involving theoretical workplace problems and mini-projects.
None. Reading Material will be distributed digitally