Marketing Management

Pusan National University

Course Description

  • Course Name

    Marketing Management

  • Host University

    Pusan National University

  • Location

    Busan, South Korea

  • Area of Study

    Business Management, International Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Objectives
    This course is designed to introduce the student to relevant theories and principles and to demonstrate the applications of the marketing planning. It aims to help students study relevant theories by themselves.

    Course Description
    This course is designed to introduce the student to relevant theories and principles and to demonstrate the applications of the marketing planning. It aims to help students study relevant theories by themselves.

    1) Understand the study of marketing management and an overview of what is involved in marketing management.
    2) Examines the marketing strategy and marketing mix.
    3) Examines the marketing management of goods or services.
    4) Approach to comprehensive and practical marketing management through many real-world examples.
    5) Discuss marketing administration.
    3) Learning Objectives for Business Education

    Required textbook
    Shane Hunt, John Mello, Marketing(2014), McGraw-Hill/Irwin