Marketing Research

Pusan National University

Course Description

  • Course Name

    Marketing Research

  • Host University

    Pusan National University

  • Location

    Busan, South Korea

  • Area of Study

    Marketing, Research

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Objectives
    Marketing Research is a mathematical/statistical research science pertaining to the data collection & data handling, data analysis, interpretation or explanation of results, and presentation & reporting to support various market issues and decision making. Students will learn how to use various marketing research methodologies, specifically quantitative analysis from very simply univariate analysis to multivariate analysis through R program (or SPSS package) in this course. Most Important purpose of this course is all the students are familiar with software(R program) to handle analysis the data with statistical manners in the basic level to prepare new 4th industrial

    Course Description
    In this course, students will learn to conduct a proper analysis of data and to prepare a managerial report which clearly summarizes results with R program(or SPSS package). Also, students conduct various assignments or projects to practice the statistical skills to be exposed to, familiar with and adapt to a new trendy business analysis environment.

    1. How analytical techniques and computer software can enhance decision marking by converting data and information to insights and decisions.
    2. With software toolkits(R program or SPSS package) that will enable you to apply the models and methods taught in the course to real marketing decision problems.
    3. With various examples demonstrating the value of the analytical approach to marketing decision making.

    Course Design
    The course format will be a mixture of lectures, discussion, and lab sessions. Students are encouraged to read chapters and other related materials ahead of the class meeting. We will deal with various business cases/examples that can be much aided by marketing analytics approach. For some class meetings, students may have to bring the laptop.

    Required textbook
    Lecture Notes