Marketing Strategy

Konkuk University

Course Description

  • Course Name

    Marketing Strategy

  • Host University

    Konkuk University

  • Location

    Seoul, South Korea

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Overview:

    This course builds on concepts and tools acquired from various marketing courses to develop analytical and decision-making skills for planning and implementing a marketing strategy from the marketing manager’s point of view. Through marketing simulation exercises and class discussions, students will acquire abilities for:

    1. Analyzing brand performance and identifying strategic marketing problems
    2. Setting appropriate objectives and goals for a marketing strategy
    3. Detecting current and potential competitive threats for existing brands
    4. Selecting target markets strategically and positioning brands effectively
    5. Designing and coordinating the marketing mix for a brand
    6. Integrating marketing research information into marketing management decisions.

Course Disclaimer

Courses and course hours of instruction are subject to change.