International Marketing

Konkuk University

Course Description

  • Course Name

    International Marketing

  • Host University

    Konkuk University

  • Location

    Seoul, South Korea

  • Area of Study

    International Marketing, International Trade

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    0
  • Overview

    Course Overview:

    The course is designed for those who work in a career related to international marketing and global business as well as those who seek a broadening of their knowledge in this growing and vital area. The course will combine a specific regime of academic pursuit and practical know-how. The objectives of this course are...

    1. Introduce students to the contemporary issues in international marketing that illustrates the unique challenges faced by managers in the international business environment.
    2. Cover a broad range of global marketing issues from an interdisciplinary viewpoint and emphasizing the key concerns of the multinational and global corporations.
    3. Assist students to develop a truly global perspective rather than just a U.S. and Korean viewpoint.
    4. Encourage students to integrate into their thinking the important societal dimensions of diversity, environmental concerns, ethics, and technological change.
    5. Develop knowledge and skills to analyze cross-cultural variables and their impact on global business and economy.
    6. Meet and learn from CEOs and business elites from global multinational corporations.

    Learning Outcomes: After successful completion of the course, the class should be able to:

    1. Develop an understanding of important international-marketing terms and concepts.
    2. Identify the role and impact of cultural variables in the international economy.
    3. Appreciate and integrate the ethical and societal dimensions of the global economy.
    4. Recognize the impact of technology in opening up global markets and changing the ways in which international marketing is conducted.
    5. Develop a truly global approach in identifying and analyzing.

Course Disclaimer

Courses and course hours of instruction are subject to change.