Konkuk University

Course Description

  • Course Name


  • Host University

    Konkuk University

  • Location

    Seoul, South Korea

  • Area of Study

    Business Administration, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The overall objective of this course is to introduce you to the fundamental principles and concepts of marketing and to provide you a structure for applying marketing in a decision making framework. By the end of the course, each student should attain proficiency in the following areas: 1) Understanding marketing concepts and their application to profit-oriented and non-profit oriented organizations; 2) Applying these concepts to the analysis of marketing problems and development of appropriate and creative marketing strategies to solve these problems.

    • Introduction to the Course
    • Overview of Strategic Marketing: Developing Customer Satisfaction and Relationships through Marketing
    • Segmentation / Targeting / Positioning Strategies
    • Consumer Decision Making
    • Market Planning & Marketing Environment
    • Branding Strategies
    • Product Concepts & Services Marketing New Product Development and PLC
    • Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing
    • Retailing and Wholesaling
    • Building the Price Foundation
    • Integrated Marketing Communications
    • Advertising, Sales promotion, and Public Relations + E-marketing strategies
    • Reaching Global Markets
    • New Marketing Trends
    • Marketing Plan Presentations
    • Course Review

Course Disclaimer

Courses and course hours of instruction are subject to change.