Business Communication

Hanyang University

Course Description

  • Course Name

    Business Communication

  • Host University

    Hanyang University

  • Location

    Seoul, South Korea

  • Area of Study

    Business Administration

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    J-term Remote : Class session will be a mix of Real-time Zoom (South Korea Standard Time) and Pre-recorded content. 

    Description:  The course in divided into two modules. The first will deal with and prepare them for future their Job searches. Some of the areas covered will be: Skills Analysis, Business Correspondences, Resumes/CV development, Cover Letters, and finish off with effective Interviewing Skills. The second module will deal with Business Documents and Advance Persuasive Speaking Techniques for the workplace. Utilizing techniques such as SWOT Analysis’s, Mind Mapping, and Critical Thinking Skills, students with prepare Elevator Pitches, Sales Pitches, both written and spoken Business Proposals, and a finish off with a final Persuasive Business Presentation directed at their future industry/positions.

    You can summarize this course into two parts:
    1) How to sell yourself, 2) How to sell your ideas.

    Objective: Presentation Outcomes Students will be able to: 1. Present, demonstrating a proficiency of: a) Skill analysis b) Interviewing Skills (Questions and Answers) c) Advance Business Communication Skills d) Persuasive Presentation Skills and Methods 2. Plan, prepare, present and interview others on various topics related to their majors Writing Outcomes Students will be able to: 1. Write formal business correspondences utilizing different methods on topics related to their majors 2. Students will learn about: a) English Resumes, Cover Letters and Portfolio design b) Principles of Good Writing (brainstorming, sentence & language variety, cohesion & coherence, describing and using specific examples) c) Effective Business Terms and Language d) Business Pitches and Proposals


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