Consumer Behavior

Hanyang University

Course Description

  • Course Name

    Consumer Behavior

  • Host University

    Hanyang University

  • Location

    Seoul, South Korea

  • Area of Study

    Marketing, Merchandising

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    Consumer behavior is the mental and physical activities performed by individual or group/ organization that leads making decisions to pay for and purchase a certain product and/or service for desire fulfillment. All the class participants are to understand the basic concept of consumer behavior and to experience various cases applied to the corporate strategy as a part of marketing research


    Understand the environmental change at present that affects consumer behavior.

    Learn the basic concept of consumer behavior through class participation.

    Learn how to analyze cases related to consumer behavior of marketing research.

    Explore problems concerned consumer behavior for both sides of corporate organizations and consumers in market.

    Create ideas concerning consumer behavior to achieve corporate goals by participating in team project.


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