Seoul, South Korea
Area of Study
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units0
Hours & Credits
Consumer behavior is the mental and physical activities performed by individual or group/ organization that leads making decisions to pay for and purchase a certain product and/or service for desire fulfillment. All the class participants are to understand the basic concept of consumer behavior and to experience various cases applied to the corporate strategy as a part of marketing research
Understand the environmental change at present that affects consumer behavior.
Learn the basic concept of consumer behavior through class participation.
Learn how to analyze cases related to consumer behavior of marketing research.
Explore problems concerned consumer behavior for both sides of corporate organizations and consumers in market.
Create ideas concerning consumer behavior to achieve corporate goals by participating in team project.