E-Commerce Theory

Hanyang University

Course Description

  • Course Name

    E-Commerce Theory

  • Host University

    Hanyang University

  • Location

    Seoul, South Korea

  • Area of Study

    Business Management, International Marketing, International Trade, Marketing, Merchandising

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course covers some basic issues including business models (B2B, B2C, C2B, and C2C),
    web design, Internet marketing, etc. Lectures also cover advanced topics such as the Internet
    strategies, sharing economy, big data, etc. Critical issues to successful internet businesses are
    examined. Case study exemplifies these issues.

    Week 1
    Day 1 Introduction to E-Commerce
    Day 2 Internet Strategy
    Day 3 Micro environment analysis
    Day 4 First presentation

    Week 2
    Day 1 Macro environment analysis
    Day 2 Internet successful business
    Day 3 Internet retailing and services
    Day 4 Second presentation

    Week 3
    Day 1 An innovative business model
    Day 2 Capture more value
    Day 3 Sharing Economy
    Day 4 Third presentation

    Week 4
    Day 1 Innovation
    Day 2 Big data
    Day 3 Big data analytics
    Day 4 Summary


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