International Advertising and Communication

Hanyang University

Course Description

  • Course Name

    International Advertising and Communication

  • Host University

    Hanyang University

  • Location

    Seoul, South Korea

  • Area of Study

    Advertising, International Marketing, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    0
  • Overview

    This course focuses on advertising and communication in different cultural conditions. By the end of this course, students will know the major concepts of international advertising and their importance to global marketing and communication activities around the world; know the history and current state of international and cross-cultural advertising practice; know the potential influence of cultural factors on international and cross-cultural advertising and communication practices.

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