Seoul, South Korea
Area of Study
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Course Description and Objectives
This course focuses on the role of a general manager of a company. Its purpose is to help you develop the skills that are necessary to diagnose problems and other critical issues in complex business situations and find realistic solutions to these strategic and organizational problems. The ultimate objective is to charter a course of action that will achieve the objective of sustaining a company's competitive advantage.
More specifically, the course aims to help you:
1. To draw from your other business knowledge base, you have been accumulating from coursework in accounting, finance, economics, marketing, and management to think of a business enterprise as a whole
2. To understand the various linkages among these various areas and how they affect a company’s success
3. To learn skills in evaluating a company’s internal and external environments which are necessary foundations for evaluating and formulating strategies
4. To attain skills in matching internal and external environments to formulate business level strategies
5. To understand business and corporate level strategies and the differences between the two levels
6. To evaluate corporate level strategies and formulate appropriate corporate level strategies
7. To learn how to apply the above skills to vicarious but realistic company experiences (cases) to formulate apt business and corporate level strategies
8. To provide you with the opportunity to improve crucial business skills – formal and informal oral discussions of business problems, business writing, team work, research, business presentation
- Thompson, A.A., Peteraf, M.A., Gamble, J.E. and Strickland, A.J. 2014. Crafting and Executing Strategy: The Quest for Competitive Advantage (20th edition)
Two exams have been scheduled for this class. The examination will follow a multiple-choice format and a case. All exams will be non-cumulative and closed book/notes. Test materials for exams will come from the textbook, lectures, discussions, video clips, case presentations, and other topics discussed in class. You will first need to take a multiple-choice exam. For the second part of the exam, you will need to answer some case questions.
Courses and course hours of instruction are subject to change.