Seoul, South Korea
Area of Study
Business, Consumer Family Studies, Marketing, Merchandising
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course is open to students who have completed BUSS 205 (Principles of Marketing). This course introduces an interdisciplinary approach to analyze and interpret consumer buying behavior. This course provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on consumer information processing, decision making process, learning, and social forces as they impact on the choice process.
- Providing a basic understanding of the psychological, sociological, and economic processes affecting consumer choices
- Linking an understating of consumer behavior principles to developing marketing strategies
- Gaining experiences in gathering and analyzing consumer data
Lecture Notes. Lecture notes will be posted on EKU.
Recommended Textbook (Not required. Optional)
Hoyer, W.D. & MacInnis, D. J. (2013), Consumer Behavior, 6th (or 5th) edition, South-Western.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations