Internet Business and Electronic Commerce

Korea University

Course Description

  • Course Name

    Internet Business and Electronic Commerce

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study

    Business Administration, Business Management

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Course Description
    This undergraduate course on Internet Business & E-Commerce is offered to any students
    who have completed ?Introduction to MIS?. The course is designed to give students an
    understanding of the issues associated with conducting business on the Internet, in both
    theoretical and applied ways through case studies, in-class discussions, lectures, course
    project, and exams. Topics that are covered include: history and infrastructure of the
    Internet; emerging industrial organization and Internet firm business models; social
    business; dynamic pricing, auctions and mercantile exchange; Internet-based procurement
    and supply chain management issues; mobile and social platform businesses; and leading
    examples of successful and unsuccessful Internet firms.

    Course Objectives
    This course is designed for the non-technical undergraduate business student. Upon
    completion of this course, students should have acquired the core knowledge and skills
    related to Internet business and E-Commerce. Students will have a good understanding of:
    -The opportunities to create value for the consumer (e.g., through Internet search,
    value-added services, etc.), to reduce costs (e.g., through lower cost exchange), and to
    enhance competitive leverage (e.g., through lock-in, and bundling of digital goods).
    -How a combination of industry, technology, competitive and regulatory forces create
    the basis for new business models, and explore the associated opportunities and risks
    that senior managers and consultants must deal with.
    -Internet firms? experience with successful and unsuccessful initiatives, using the
    appropriate interpretive and theoretical tools.

    Course Format
    Class sessions will include lectures, discussions, case analyses, and computer
    demonstrations. Cases will be used to help students analyze real-world problems and
    issues. Given the objectives of the course and the rapidly changing nature of this field,
    emphasis will be placed on the process of ?learning how to learn? rather than on
    ?memorizing? the contents.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations