Seoul, South Korea
Area of Study
Business Management, Marketing
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
BS205 is the core marketing course for undergraduate students. The primary goals of the course are:
- To understand the roles of marketing in companies and the economy system
- To develop knowledge and analytical skills required to design successful marketing plans
- To work effectively in groups
- To increase written and oral communication skills
The course will consist of lectures, case analysis and discussion, and group projects. Lectures will cover the major topics from the textbook as well as the contents not addressed in the textbook. Short marketing cases and video cases will be presented and discussed in class to provide better understanding of real-world marketing planning and execution. Students will from groups of about six students and develop a marketing plan of a product or service.
- Kotler, Philip & Armstrong, Gary (2014), Principles of Marketing, 15th edition, Prentice Hall.
- Additional readings will be distributed in class or posted on EKU
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations