Marketing Research

Korea University

Course Description

  • Course Name

    Marketing Research

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Objective
    This course focuses on understanding the process and output of Marketing Research (MR)
    as well as its applications. After taking this course, students will be able to implement a
    complete cycle of MR including problem formulation, research design, data collection,
    data analysis, interpretation, and results reporting. This course emphasizes an applied
    approach with practical applications of marketing research in management.

    Required Text
    Burns, Alvin C. and Ronald F. Bush (2014), Marketing Research, 7th edition, Pearson Education, Upper Saddle River, NJ. (ISBN 0-273-76851-4)

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations