Seoul, South Korea
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course focuses on understanding the process and output of Marketing Research (MR)
as well as its applications. After taking this course, students will be able to implement a
complete cycle of MR including problem formulation, research design, data collection,
data analysis, interpretation, and results reporting. This course emphasizes an applied
approach with practical applications of marketing research in management.
Burns, Alvin C. and Ronald F. Bush (2014), Marketing Research, 7th edition, Pearson Education, Upper Saddle River, NJ. (ISBN 0-273-76851-4)
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.