Seoul, South Korea
Area of Study
Economics, Media Studies
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course examines the media industries from an economic point of view. It provides microeconomic foundations, industrial organization models and antitrust tools needed to understand media firms, industries and policies. A number of examples from various media industries are discussed. This will be a mainly lecture/discussion oriented class.
Lecture notes are available for some selected topics. Other references and reading materials will be announced/distributed during the class. In particular, I recommend the following textbook:
Hoskins, Colin, Stuart McFadyen and Adam Finn (2004), Media Economics:Applying Economics to New and Traditional Media, SAGE Publications.
1. Introduction: Why Media Economics?
2. Main Characteristics and Economic Issues in Media Industries
3. Basics of Game Theory
4. Games of Network Choice
5. Scheduling Competition in the Broadcasting Industry
6. Program-Type Competition in the Broadcasting Industry
7. Market: Demand and Supply
8. Theory of Consumption
9. Consumer Surplus and Flat-Fee Pricing
10. Theory of Production and Cost
11. Perfect Competition and Monopoly
12. Price Discrimination and Bundling
13. Regulation of Monopoly
14. Monopolistic Competition and Oligopoly
15. Basics of Antitrust Analysis
16. Allocation of Radio Spectrum
17. Other Applications in the Media Industries
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.