Persuasive Communication

Korea University

Course Description

  • Course Name

    Persuasive Communication

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study

    Communication, Media Studies

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course addresses important topics and theories related to persuasive communication, including commercial marketing, social marketing, health and political campaigns, and interpersonal compliance gaining strategies. The course begins with consideration of communication message and psychological theories. Then, we will further discuss those theories can be applied to explain persuasion in everyday communication.

    Course Objectives
    1. To learn important theories relevant to persuasive communication
    2. To apply theories to the practice of persuasive communication
    3. To be able to design creative messages for persuasive communication

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.