Strategic Demand and Revenue Management

Korea University

Course Description

  • Course Name

    Strategic Demand and Revenue Management

  • Host University

    Korea University

  • Location

    Seoul, South Korea

  • Area of Study

    Business Management, Financial Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Strategic Demand & Revenue management (RM hear after) involves managing companies? demand side decisions using a variety of alternative management tool and tactics including market segmentation, pricing and product availability. In most cases the goal of RM is to maximize revenues (yields) which may be perishable or evaporate if not captured today. RM has gained attention recently as one of the most impactful areas of operations management (OM) and operations research (OR). It has grown from its origins as a relatively obscure practice among a handful of major airlines in the post-deregulation era in the U.S., to its status today as a mainstream business practice. Practical examples can be found from a wide variety of service industries including Walt Disney Resorts, National Car Rental and Major airlines including American, British Air, Continental, Lufthansa, and Northwest (Some content were adopted from the course syllabus by Prof. Costis Maglaras at Columbia University)


    • There is no specific textbook for this class. The following book is recommended as a supplementary book.
    • Supply Chain Management: Strategy, Planning, and Operations: Chopra and Meindl, Prentice Hall, 3rd Edition, 2007, The text book will be mostly used as a reference material.
    • Group Work: Forecasting Exercise Problem


Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.