Integrated Marketing Communications

Mahidol University

Course Description

  • Course Name

    Integrated Marketing Communications

  • Host University

    Mahidol University

  • Location

    Bangkok, Thailand

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Principles of Marketing

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    4
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    The nature and purpose of advertising and sales promotion in accordance with an integrated marketing communications perspective, shows how these activities will fit into the general process of marketing management, and specifically addresses marketing objectives and budget, target audience selection, communication objective, creative strategy, integrated communication strategy and media strategy.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations