Area of Study
Taught In English
ICMB 221 - Principles of Marketing
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Host University Units4
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units0
Hours & Credits
Explore the principles of business management, developing a market strategy in business marketing and business customer relationship management.
After successful completion of this course, students will be able to
- Gain an understanding of the basic concepts, theories, and practices that guide the conduct of business between organizations.
- Understand how companies plan and operate in business‐to‐business markets.
- Develop business‐to‐business relationships and sales and negotiation skills.
- Combination of class lecture and case discussion
- Special Topic from experienced guest lecturers
- Power point and handouts, case materials, multimedia and interactive resources
- News clipping and selections from popular marketing and business literature
Measurement and Evaluation of Student Achievement
Students achievement is measured and evaluated by
- The ability in gaining an understanding of the basic concepts, theories, and practices that guide the conduct of business between organizations.
- The ability in understanding how companies plan and operate in business‐to‐business markets.
- The ability in developing business‐to‐business relationships and sales and negotiation skills.
Student’s achievement will be graded according to the faculty and university standard using the symbols: A, B+, B, C+, C, D+, D, and F.
Student must have attended at least 80% of the total class hours of this course.
1. Midterm 20%
2. Final 20%
3. Research Project 35%
4. Quiz and Assignment 25%
Courses and course hours of instruction are subject to change.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations