Digital Content Creation
RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Advertising, Journalism, Mass Communications, Media and Journalism, Social Media
Taught In English
Host University Units12
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4.5
Hours & Credits
Digital content plays a crucial role in a successful digital marketing campaign. This course provides skills for developing a content strategy and measuring its success, adapting messages and stories for different audiences, integrating text, images and audio-visual materials, and writing, editing and delivering interesting content to attract and engage audiences. You will learn how to write for the different digital platforms a company may use for example websites, social media, blogs, mobile content, email content etc. This course is designed to bring out the innate creativity in you. In the end, you will have a real world view of the importance of creativity and the power of ideas in marketing communications.
Objectives/Learning Outcomes/Capability Development
On completion of this course you should be able to:
- Understand the various digital platforms and how it fits with the company’s strategic plan
- Know the requirements of digital media environments and adapt materials accordingly
- Understand the needs of the client and create content that fit with their communication strategy and maximise customer engagement
- Know how to measure and analyse audience engagement
- Defend and present their own work to the client and/or peers
Overview of Learning Activities
Learning activities will involve studio teaching and class discussions, case studies, group projects, and student presentations. Students will have the opportunity to work on projects aimed at enhancing their learning experiences associated with the course.
Overview of Learning Resources
As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.
Additional industry-based resources may be available to you depending on the nature of your placement.
Overview of Assessment
Assessment Task 1- 20%
Assessment Task 2- 30%
Assessment Task 3- 50%