RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Advertising, Business, Business Administration, Communication, International Management
Taught In English
Host University Units12
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4.5
Hours & Credits
In this course you will develop the knowledge and skills to manage professional relationships in advertising between agencies and their clients and within advertising agencies. You will investigate the advertising industry, advertising roles and alternative organisation structures within the context of commercial business practice. You will learn the basic principles of account management and how to develop an environment of trust, respect and partnership with clients.
In the advertising industry, leadership, teamwork and effective negotiation skills are essential to be able to manage the needs and expectations of multiple stakeholders. These areas will be explored within this course.
Upon successful completion of this course, you will be able to:
- Analyse and interpret the dynamics of professional advertising relationships within a business context.
- Critique and apply relevant advertising theory to leading and managing advertising agency clients.
- Examine global industry practice, and propose and evaluate alternative solutions to client management problems.
- Discuss and apply the skills and theory of negotiation in an advertising context.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Feedback will be given on all assessment tasks.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online.