Fashion and Textiles Merchandising Management
RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Apparel and Merchandising, Fashion Merchandising, Merchandising
Taught In English
Host University Units12
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
During this course you will explore and apply fashion merchandising theories and strategies as they relate to contemporary consumer demand for apparel and related products. Historic, social and cultural developments, types of retail environments and merchandising strategies are critically analysed to broaden your skills and knowledge towards retailing practice. Concepts of market intelligence, merchandise styling, sourcing and buying office functions for various trade settings such as physical and virtual trade contexts are compared. Consumer focus on sustainable sources and production practices are addressed. You will investigate fashion business practice including the buying function (in various settings) and market demand implications.
Objectives/Learning Outcomes/Capability Development
In this course you will develop the following program capabilities:
a) Problem solve effectively in a fashion and textiles enterprise.
b) Apply analytical decision making techniques in a fashion and textiles environment.
c) Apply sustainable practices related to fashion and textiles issues.
d) Identify, research, analyse and manage emerging global issues and trends in the fashion and textiles industry.
e) Evaluate social and cultural values in strategic planning and implementation in a fashion and textiles context.