Marketing for Fashion and Textiles
RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Apparel and Merchandising, Fashion, Fashion Design, Fashion Merchandising, Marketing, Merchandising
Taught In English
Host University Units12
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
Marketing for Fashion and Textiles will provide you with an overview of the marketing process and the practical tools marketers use to implement marketing strategies and campaigns. This course aims to introduce you to marketing concepts and strategies so that you will be able to critically analyse the needs of your clients and the fashion and textiles market. You will research and gather data to enable you to determine the most effective promotional activities to be adopted.
Objectives/Learning Outcomes/Capability Development
In this course you will develop the following program capabilities:
a) Lead and manage own work and other team members or individuals within a fashion and textiles enterprise.
b) Research, critically analyse and evaluate theoretical knowledge for fashion and textiles product development and marketing strategies to best match an organisations capabilities.
Upon successful completion of this course, you will be able to:
a) Determine the marketing features of a fashion and textiles product.
b) Analyse and assess the reasons for existing levels of consumer interest.
c) Recommend a focus of appeal for marketing strategies for a product/service.
d) Research and determine marketing options for fashion and textile products.
e) Develop and present marketing plans for the fashion and textiles industry.
f) Present a situation analysis to fashion and textiles industry standards.
Overview of Learning Activities
You will research, collect and analyse data on a fashion company and participate in group discussions to determine the company’s marketing mix and positioning strategies.
You will work in groups to brainstorm recommendations to improve the company’s marketing performance.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
Resources that will assist you with your learning will include notes, reference lists, library resources, computer laboratory and relevant software.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.
Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more information.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principals, regulations, policies and procedures.