Issues, Risk and Crisis Communication
RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Taught In English
Host University Units12
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4.5
Hours & Credits
The reputation of an organisation can be damaged overnight in the current digital media environment. In this course you will explore what to do if an issue or crisis threatens an organisation, and how effective response demands commitment and involvement across all areas of management. The identification of issues and how an organisation responds to them is fundamental to understanding modern crisis and risk communication. This course provides an overview of key concepts in issues, risk and crisis communication, using case studies to examine the concepts in action. You will explore how issues and risks are communicated and how appropriate communication can make the difference between issues escalating into a crisis or resulting in a public that understands. The perspectives of both the producers and receivers of the messages will be explored as well as the core concepts of trust, reputation, credibility and control.
Objectives/Learning Outcomes/Capability Development
This is an elective, which will complement the capabilities you are developing in your program.
Upon successful completion of this course you will be able to:
- Identify and describe the process involved in risk and issues management.
- Compare and contrast issues, risks and crises, using appropriate theoretical frameworks.
- Evaluate communication strategies undertaken by a range of local and international companies in response to crises, and the role of activists and community groups.
- Create a risk or crisis communication plan that addresses what to do in response to a real-world issue or crisis.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles, case studies and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for public relations students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/pr
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment