RMIT University Vietnam
Ho Chi Minh City, Vietnam
Area of Study
Advertising, Communication Studies
Taught In English
Host University Units12
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4.5
Hours & Credits
Here is your chance to look into the world of advertising and discover what it is that art directors and copywriters really do. You will also explore the question of whether advertising really needs to be creative in order to be effective?
In this course, you will investigate creativity theory and the processes used by advertising creatives as well as generating your own creative solutions (both written and visual) to communication problems. You’ll follow the formation of an advertising campaign from the preparation of the creative brief to the development of a creative strategy and end up with a folio of creative ideas that work across a variety of media, for a range of target audiences.
Objectives/Learning Outcomes/Capability Development
Upon successful completion of this course, you will be able to:
- Discuss the theory regarding the definition and role of creativity in advertising.
- Evaluate and discuss examples of advertising creativity in a global communications context.
- Describe the principles, practices and technologies involved in the creation, production and evaluation of advertisements.
- Develop creative concepts in response to a range of advertising creative briefs.
- Critique and reflect on the creative work you and your peers produce in response to briefs.
In this course you will develop the following program learning outcomes:
- Produce innovative and professional solutions to advertising communication briefs using creative art direction and/or copywriting skills.
- Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/advertising
The Library provides guides on academic referencing:http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy