Fashion and Textiles Merchandising Management

RMIT University Vietnam

Course Description

  • Course Name

    Fashion and Textiles Merchandising Management

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Apparel and Merchandising, Fashion Merchandising, Merchandising

  • Language Level

    Taught In English

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description

    During this course you will explore and apply fashion merchandising theories and strategies as they relate to contemporary consumer demand for apparel and related products. Historic, social and cultural developments, types of retail environments and merchandising strategies are critically analysed to broaden your skills and knowledge towards retailing practice. Concepts of market intelligence, merchandise styling, sourcing and buying office functions for various trade settings such as physical and virtual trade contexts are compared. Consumer focus on sustainable sources and production practices are addressed. You will investigate fashion business practice including the buying function (in various settings) and market demand implications.


    Objectives/Learning Outcomes/Capability Development

    In this course you will develop the following program capabilities:

    a) Problem solve effectively in a fashion and textiles enterprise.

    b) Apply analytical decision making techniques in a fashion and textiles environment.

    c) Apply sustainable practices related to fashion and textiles issues.

    d) Identify, research, analyse and manage emerging global issues and trends in the fashion and textiles industry.

    e) Evaluate social and cultural values in strategic planning and implementation in a fashion and textiles context.


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