Fashion Branding

RMIT University Vietnam

Course Description

  • Course Name

    Fashion Branding

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Apparel and Merchandising, Fashion, Fashion Design, Fashion Merchandising, Merchandising

  • Language Level

    Taught In English

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description

    This course will help you develop the skills and knowledge required to protect and build a brand in a computer mediated environment in the context of the fashion and textiles industry.  You will also identify strategies to assist you in bringing dying brands back to life and measuring brand performance using a brand sweep of digital platforms. In addition, you will develop the ability to reflect and think critically, to identify branding problems and to develop strategies to address them.

    If you are enrolled in AD013 Associate Degree in Fashion and Textiles Merchandising, this course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.


    Objectives/Learning Outcomes/Capability Development

    In this course you will develop the following program learning outcomes:

    Apply initiative and judgement in planning, problem solving and decision making in your study

    Demonstrate critical thinking and innovation when identifying and responding to problems in diverse context within the fashion and textiles industry

    Work with others in a range of roles and context, demonstrating cultural, environmental and social awareness.


    Upon successful completion of this course, you will be able to:

    Identify the elements and principles of brand management

    Investigate and analyse brand management strategies

    Reflect critically to identify problems in relation to brands

    Develop and communicate an online branding strategy. 



    Overview of Learning Activities

    You will be engaged in learning that involves a range of activities both face to face and online such as lectures, tutorials, group and class discussion, group activities and individual research.



    Overview of Learning Resources

    The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

    The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.


    Overview of Assessment

    You will be assessed on how well you meet the course’s learning outcomes and on your development against the program clearning outcomes.

    Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.

    If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more.

    A student charter summarises your responsibilities as an RMIT student as well as those of your teachers.

    Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


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