Foundations of Public Relations

RMIT University Vietnam

Course Description

  • Course Name

    Foundations of Public Relations

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Communication Studies, Public Relations

  • Language Level

    Taught In English

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description
    This course introduces you to the history, principles and practice of public relations in a global context. You will look at prominent areas of PR practice and specialisation, and consider environments in which PR practitioners work, relating them to ethical dimensions for the practitioner, the PR industry and society. In this course you will also examine major issues facing the PR industry, including current/recent international trends and developments.


    Course Learning Outcomes

    Upon successful completion of this course, you will be able to:

    • Identify and discuss key aspects of the development, and principles and practices, of modern PR.
    • Examine links between PR, communication theory and applied communication practice.
    • Identify and analyse contexts in which PR practitioners operate as well as relevant professional issues.
    • Discuss major current issues and trends relevant to global PR practice.


    Overview of Learning Activities

    You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.


    Overview of Learning Resources

    RMIT will provide you with resources and tools for learning in this course through our online systems.

    A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

    The University Library has extensive resources for public relations students. The Library has produced a subject guide that includes quality online and print resources for your studies:

    The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

    Overview of Assessment

    You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

    Feedback will be given on all assessment tasks.

    Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online.



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