Global Fashion Marketing

RMIT University Vietnam

Course Description

  • Course Name

    Global Fashion Marketing

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Apparel and Merchandising, Fashion, Fashion Design, Fashion Merchandising, Merchandising

  • Language Level

    Taught In English

  • Prerequisites

    Pre-requisite Courses and Assumed Knowledge and Capabilities

    You should have satisfactorily completed the pre requisite courses, Fashion Distribution and Logistics and Marketing for Fashion and Textiles, before you commence this course.

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description

    Conducting successful business internationally requires information and knowledge about the conditions that exist in different fashion and textile markets. This course aims to provide you with the skills and knowledge to understand the international market, including the dynamic environment of international trade, issues related to diversity in culture, management styles and business systems. You will focus on researching global markets, emerging markets and multinational market regions. In addition, you will develop a broad knowledge of product and services promotion and specific skills to enable you to make appropriate decisions on market viability, return on investment and international opportunities.


    Objectives/Learning Outcomes/Capability Development

    In this course you will develop the following program learning outcomes:

    a) Identify, research and analyse emerging global issues and trends in the fashion and textiles industry.

    b) Conceptualise, integrate and organise information in order to resolve complex issues related to fashion and textiles product development. 


    Upon successful completion of this course, you will be able to:

    a) Analyse and evaluate methods for identifying international markets.

    b) Investigate and critique global and emerging markets and multinational market regions in the context of the fashion and textiles industry.

    c) Identify and evaluate international business protocols.

    d) Justify and explain decisions on market viability, return on investment and international opportunities.

    e) Design, plan and evaluate promotional activities for products or services in the context of the global fashion and textile industry.


    Overview of Learning Activities

    The main learning activities in this course include: lectures, workshops, tutorials, practical case studies, guest speakers, videos and oral presentations. You will be required to actively participate in class discussions and case study analysis.


    Overview of Learning Resources

    RMIT will provide you with resources and tools for learning in this course through our online systems.

    A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

    The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

    The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.


    Overview of Assessment

    You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

    Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.

    If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the Program Manager or Disability Liaison Unit if you would like to find out more.

    A student charter summarises your responsibilities as an RMIT student as well as those of your teachers.

    Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: 


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